What is The Campaign Registry?
In the United States, a series of laws and regulations were passed in 2019 and 2020 to make SMS/MMS messaging both more secure and more trusted. Mobile Network Operators (MNOs) like Verizon, AT&T, and T-Mobile came together to create a central place to store data on the companies that are using their mobile networks for text message delivery. This effort formed an organization known as The Campaign Registry.
To create the database of businesses, The Campaign Registry works with SMS/MMS messaging providers, known as Campaign Service Providers (CSPs) like Pidj.co, to help collect and submit important information on each business to the registry. Once vetted and approved, the company and their phone numbers are entered into the database and given ID numbers. These ID numbers are then attached to all outbound messages sent by the company. This allows mobile carriers to verify that the messages being sent to their subscribers are coming from trusted business sources, and not spam or bots. The Campaign Registry is the hub of verified information that provides a simplified, fair, and unbiased service by working with carriers, messaging companies, and industry partners to establish common standards for business text messaging.
Why Should I Register My Company?
Better Message Deliverability
In recent years, mobile carriers began establishing a filtering process for suspected spam and fraudulent messages. Legitimate messages that were consistently delivered increasingly came back with a Carrier Violation error. Beyond that, mobile carriers would even block some messages without reporting an error making it difficult to identify if a message was received.
By registering your company and phone numbers with The Campaign Registry, your messages are pre-verified and will have a much greater likelihood of reaching your customers. It’s easy and gives your business a trusted reputation for text messaging.
What you may not have known, is that prior to being able to register, your messages were only being delivered at a standard rate of 1 message/second (excluding Toll Free). For example, this throughput would effectively deliver 1,000 messages in about 15 minutes. Once your company is registered and verified, the same number of messages can be delivered in just minutes.
What Do I Need To Do?
As a Pidj.co customer, we will handle the campaign registration process for your company. It’s quick, it’s easy and it will enhance both you and your customer’s messaging experience.
If you have any questions or concerns regarding the Campaign Registry or how it will affect your messaging, please contact us at 855-818-7435 (text/call) or email us at firstname.lastname@example.org.