What industries use business SMS?
What industries use business SMS? If it was up to us, ALL industries would use business SMS to communicate with their customers. Why? Because 97% of companies found that communicating with customers over SMS was more effective than other methods and 85% of customers prefer to communicate with businesses and organizations via text (vs phone […]
SMS vs Email Marketing Engagement & Conversion Rates
SMS vs Email Marketing Engagement & Conversion Rates In 1992, the first smartphone was launched. Fifteen years later, Apple forever changed how we communicate with the release of the iPhone. Soon, there was a smartphone in nearly every hand, pocket, or purse. This tectonic shift in technology opened the floodgates that changed marketing forever. As […]
What is The Campaign Registry?
What is The Campaign Registry? In the United States, a series of laws and regulations were passed in 2019 and 2020 to make SMS/MMS messaging both more secure and more trusted. Mobile Network Operators (MNOs) like Verizon, AT&T, and T-Mobile came together to create a central place to store data on the companies that are […]