SMS vs Email Marketing Engagement & Conversion Rates
SMS vs Email Marketing Engagement & Conversion Rates In 1992, the first smartphone was launched. Fifteen years later, Apple forever changed how we communicate with the release of the iPhone. Soon, there was a smartphone in nearly every hand, pocket, or purse. This tectonic shift in technology opened the floodgates that changed marketing forever. As […]
SMS Campaign Tips & Best Practices: 5 Rules to Live By
SMS Campaign Tips & Best Practices: 5 Rules to Live By In many ways, SMS marketing and two-way SMS campaigns are still the wild wild west of business communication. While being able to immediately reach your audience is an exciting feature of bulk SMS, in reality, there are many pitfalls of poorly executed SMS campaigns. […]